The Challenge:
Name, identity, and feature article design for a new, quarterly magazine that focusses on rich storytelling and voicing uncommon perspectives on music theory.

The Solution
Name: I paired the name Tempo with a fermata – a music symbol to indicate a pause for an undetermined time to feel the music. This subtle cue in the title is to represent slowing down and reading with intention.

Feature article: To visually represent jazz music to engage and play with the reader. Jazz is considered, yet leaves room for spontaneity. This design uses music symbols throughout and draws on the rhythms of jazz to create moments of structure followed by explosions of spontaneity, changing the reader’s pace throughout the article.